Some of the world's greatest thought leaders of all time have one thing in common. They are, and were, speakers.
Even if you don't agree with their message, the power of speaking is undeniable, especially when you consider the way great speakers can not only inspire action, but change the way we think and live.
Who do you think of when you think of someone who's ideas changed the world for the better?
Martin Luther King Jr., Susan B. Anthony, Gandhi.
And more recently- Oprah. Brene Brown. Louise Hay. Tony Robbins. Simon Sinek.
And if we go waaaay back- Plato. Aristotle. Jesus.
You get the picture!
These speakers have done more than simply communicate; they used speaking to groups to inspire movements; to create new ways of thinking, acting, and being. To change the world.
But why does this powerful pattern exist? Why are the greatest thought leaders, rebels, and revolutionaries use speaking?
Speaking Allows You to Impact Many People at Once, and Over Time
Perhaps one of the most obvious, but no less powerful, reasons great thought leaders are also speakers, is the opportunity for impact. Instead of sharing their message with one person at a time, a thought leader can touch the masses through the power of speaking.
Martin Luther King addressed an estimated 250,000 people with his iconic "I Have a Dream" speech, and of course the impact of this speech lives on even today.
Last time I checked, Brene Brown's iconic 2010 TED Talk on the power of vulnerability reached over 23 million views!
Even Lincoln's Gettysberg address, which had physical attendance of far less than these two prior examples sparked incredible social change, and five rounds of applause, in only 2 minutes and only 10 sentences of content!
When You Speak, Your Message Can Be Felt
The more senses involved, the more striking your message becomes. This is why speaking is such a powerful medium. When you speak your message can be felt.
This is also why, with the advent of television, political campaigns quickly shifted into the tv medium, rather than staying audio only. Seeing, hearing, and feeling the candidates became the ultimately vehicle for influence and impact.
Like the great Maya Angelou once said: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Perhaps that is why Angelou, a world-famous poet, always wove performances, readings, and lectures into her creative expression. In addition to the quote above, she is always famous for saying:
“There is no greater agony than bearing an untold story inside you.”
Speaking Immediately Showcases You as THE Expert
Where do you usually find the expert of something? In front of the crowd! Not in it.
The moment you step in front of a crowd of any size, to share valuable, life-changing content, you become the expert (and in my cases the "go-to" expert)....and everything changes.
You'll be hard pressed to think of a best-selling author who has not also done a speaking tour for that book. You'll be hard pressed to find an industry expert who does not also leverage opportunities on stage, on tv, and to speak to groups online.
Are you standing out from the crowd? Would you love to be the go-to expert in your category?
If you want to inspire new ways of thinking, action and grow your legacy, these examples show speaking is an undeniably powerful platform.
You don't have to speak to thousands of people at once to make an impact in your business today. I was able to grow my own business to six figures within a year by sharing my message with small groups of 10-50 people. Want to know how I did it? Check out my free 3-part video series 'Step by Step Plan to Six Figures by Sharing Your Message'. Sign-up here and get the first video NOW!
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Now, I want to know:
- Who are your favorite speaker/thought leaders? What about them inspires you most?