Do you have dreams of growing your impact (and your income) far beyond what it is today?
If you do, you may often feel like you're "not there yet," but I want to tell you about why it's great that you don't have lots of money (yet!).
It Keeps You Focused
There is a saying in business, "nail it, then scale it." Because you don't have unlimited resources, you focus on doing the most with what you have, and that will get you far!
In my early days of being a marketing coach, I worked with a client who had a $200k loan to jump start their business. Unfortunately, it wasn't until they had depleted most of the loan taking unfocused actions and hiring the wrong people, that they started to hunger for a faster, more productive way to reach their goals. When focus became a necessity, the business owner started to make better choices and the business started to grow.
You don't have to be working extra lean to be effective, but the by-product of having limited resources can be great resourcefulness and focus.
Because you don't have a lot of money (yet), you are naturally motivated! Your urgency to create something sustainable for yourself helps you get out of your own way and simultaneously create something meaningful for your audience. A win-win!
You Appreciate the Milestones (big AND small)
When you're working smart and scrappy, everything is a gift!
I remember when I was first starting to build my business, I was working full time in a related field, and my first goal was to recoup my investments in business coaching (for myself) through what I was making from my own coaching clients. When I hit that first goal, I was ecstatic! Sure, I wasn't a six figure business owner, yet, but I was on my way. I was placing my full intent on using what I had to get the leverage I needed to grow my dream. And each milestone was cause for celebration!
PS- If you want to learn more about the exact marketing strategy I used to grow my business quickly, and ultimately go full time doing what I love, click here. 🙂
Working "scrappy" isn't the only road to success. However, if you don't have lots of money yet, you may be blessed with a focus and drive that will really help you in the long run. Doing more with less is an art that will always help you grow, and mastering this art can help you launch and sustain your business faster and easier.
Enjoy this blog? Share with your friends!
Now, I want to know:
- What is your biggest insight from this blog?
- How do you stay focused, motivated, and grateful, in the process of growing your business?
Join the discussion! I’d love to see your presence in the comments below.