I love me some good branding! Effective storytelling, design, communication...all of those elements that weave together to help you get more clients...
But here's something most people aren't talking about: None of those elements matter if they don't include YOU.
If what you are sharing and selling doesn't align with who you are and what you stand for, and if it doesn't serve your ideal lifestyle and personal goals, your business and your brand (no matter how sparkly it is on the outside!) won't give you the freedom you are truly looking for.
And that's why the KEY to standing out and growing a sustainable business that expands from a place of JOY is about including YOURSELF in the business equation.
You know the only thing sweeter than serving others?" I asked a client yesterday. "Serving others, while serving yourself." He sighed a deep breath of relief.
As a creative, caring, and perhaps even sensitive (or highly sensitive person) it can be easy to put others ahead of ourselves, but in business this is a short-term fix. And over time, putting yourself last, can result in burnout and even bitterness.
But what if you could help others, without leaving yourself behind? You can.
Include Your Uniqueness in Your Brand
There's been a lot of debate recently about whether or not Authenticity in business is a good or bad thing. I actually believe that both sides are arguing the same case- which is that it can be effective and also not effective depending on how you look at it.
Sharing Who You Are, is not about making Everything About You to the point of being self indulgent. But, standing out and sharing your message with ease and joy is not about leaving yourself out either.
You have the opportunity to share your unique voice, style, perspective, experiences, story, and even talent in service to your audience, AND strategically, it can even get you more of the right clients!
People want to buy from other people with whom they feel a connection. Sure, there may be lots of other people who have the same professional title as you, and who, on some level, do "what you do." But there is no other you.
Make Sure Everything You Sell Serves YOU Too
In my 5+ years as a business coach for creatives entrepreneurs, I have seen it all! I have seen people launch solo businesses and even invest hundreds of thousands of dollars into more robust start ups, without putting themselves in the equation. Meaning:
They started a business they thought they should create, selling products they thought they should sell, in a format, they thought they should deliver. Instead of asking:
What kind of business do I want to create?
What would support my lifestyle?
Who do I want to work with?
And so on...
If you're not excited from the depths of your soul about what you are offering, you have a marketing problem, a branding problem, a lifestyle problem and more. But the good news is once you catch this, you can bring yourself back into the equation again.
Instead of ONLY focusing on the classic, and fundamentally important marketing question: Is there a need in the marketplace for this? Will this sell?
Will this allow me to serve others while also serving myself?
For instance, for determining your products or how you package up your services, a simple but powerful exercise is creating a list of personal criteria or benchmarks that anything you sell must pass through, in order for you to invest time into it.
I did this with a client the other day and some of his were: Involves live speaking with groups of 10 or more, interactive, at least 45 minutes in length, etc.
My own list includes the ability for me to work from anywhere 🙂
Now is the time for you to grow your business - without leaving yourself behind. Check out the video below to learn how you can join my FREE facebook group for sensitive & visionary people! (Plus, you'll see me sing and play piano to illustrate what standing out- by including who you really are- is all about).