There were many times in my life when I thought I didn't have "what it takes" to be a successful entrepreneur.
I never gravitated towards selling. When I was a kid, you'd actually find me playing the piano, writing poetry (which I actually did secretly), and spending time with my friends, laughing and going on adventures.
So with that said, if you told me that in my adulthood I'd start a business and reach six figures in only a year of being full time, I wouldn't have believed you. Me? How?
Here's how I did it...
I cannot say there weren't times I doubted myself, especially in the early days, but what has been constant for me throughout is a commitment to the business and reaching my goals.
The fuel to grow my business came from the inside out.
I wanted to create a vehicle for self expression that would simultaneously deeply help others. I wanted to create something that would allow me to live a lifestyle that was aligned with my values, and would support me in giving and being more in the world. I wanted to -- and still want to-- leave a lasting impact.
This commitment helped me make continual progress, despite uncertainty and having not "done it" yet.
The deeply rooted desire to create outweighed my fear and helped me push past the vulnerability of practical learning curves, lots of personal growth, and putting myself out there. I was all in, and still am.
What does success look like for you, and why do you want it?
This may be the most important question you ever ask because if you want it, you'll find a way.
Because I had the opportunity to work in a startup before launching my own business, I got to see the importance of a focused niche first hand.
I saw that when a business wasn't clear on their target audience, they consistently attracted NOT ideal clients, who were draining, challenging, and even asked for their money back!
I saw that this lack of clarity extended to offerings, and that when too many programs were offered, no one bought.
When the message was confusing, some people didn't even know why they should come in.
I made friends with several coaches too who struggled to grow in part because they were generalists and people didn't understand what "coaching" even meant.
The business owners who were doing great were clear and focused on a specific niche.
It seemed counter intuitive to get narrow to fill your business, but consistently that is what I saw worked.
The most successful entrepreneurs were not afraid to specialize, and in doing so they got to help lots of people and live their passion. Was I willing to do that? Hell yes!
Could you get more specific about your niche, your message, and/or your offerings?
Part One: Eliminate Distractions
For me, focus was not only owning my niche in helping solopreneurs market and brand themselves, but also in keeping my own marketing process extremely focused and simple. That meant eliminating any strategies that were overwhelming, not connected to my immediate growth, or felt like they were outside of my zone of genius. This included shutting off my biz Facebook account for a little while! (cue: gasp!)
I'm not saying that is what you have to do, or if that even makes sense for your unique business. For me, I saw trying to "figure out" social media absolutely distract and derail my peers. So I JUST SAID NO. I waited until the clients and impact and money was flowing before I even touched the FB.
In the early days, I started building a list but I didn't overfocus on that either. I wanted to prove that my business was viable, and grow sustainable income as soon as possible. This was my #1 priority at all times. Although many new entrepreneurs struggle with list shame in the early stages, let it be known that I had only 321 people on my list when I had my first five figure month. That is because I had a premium offering, and I focused on building lots of trust for the small (but mighty) community of people in my tribe.
Are there any marketing activities that you can say "no" to right now, to say "yes" more fully to others?
How might you simplify what you are offering, to make an even bigger impact?
Part Two: I Used One Primary Marketing Strategy
My own promo strategy was super simple. I focused on speaking to groups as much as possible. This allowed me to better leverage my time, do something I thought was pretty fun anyway (share my message!), and attract new clients consistently as a result.
When I made more from one speaking opportunity than I did in an entire month working my previous job, I was hooked. And when something works, rinse and repeat!
What ONE marketing strategy best showcases your strengths and helps you make the biggest impact? Are you taking full advantage of this strategy?
Want to hear the exact strategies I used to grow my biz to 100k so quickly? I created a free 3-part video series, "Step by Step to Six Figures (by sharing your message)" that goes into even more detail about what I did. Get Instant Access!
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Now, I want to know:
- Which of these practices do you think would be most beneficial to you right now?
- What is your biggest insight from this post?