You want to raise your prices. You are ready to raise your prices. You are excited to raise your prices, but…
The moment you are ready to pull the trigger on your new rates, your head is flooded with negative scenarios.
What if your current clients can’t handle the price increase and want to go elsewhere?
What if your returning clients are upset when they learn about your price increase?
What if your new clients are scared off by the price increase, when they would have otherwise purchased from you?
You’re busy and it might be easier to just keep things the way they have already been.
You are probably considering raising your prices because your prices need to be raised!
I’ve been coaching entrepreneurs since 2011 and I cannot think of a coach, healer or any other kind of expert for that matter that I have come across who was overcharging.
On the other hand, I’ve seen many people undercharging and undervaluing themselves. What do I mean by “undervaluing?” Not considering the time, expertise and massive value involved in what they were delivering, and in turn, merely surviving in their business- rather than thriving.
So I encourage you to follow the impulse, if you are feeling called to take greater ownership in what you are offering by raising your prices. But instead of making your way in the dark, empower yourself with the following process: