Whether you've been in business a long while, or you're just starting out, it can be easy to fall into the trap of comparing yourself to others.
Then, cue: Self Doubt. Sometimes, crippling self doubt.
How can you land the client, opportunity, deal, etc., when it looks like someone else has the edge?
They are older and wiser, or simply more experienced, or maybe they have a bigger fan base than you, or better connections...
In instances like these, you might be asking, “Why would they choose me?”
The short answer is:
You have to believe in yourself, and you have to give them a reason.
Here are 4 reasons why others will choose you, that you can leverage right now.Continue Reading »