I love me some good branding! Effective storytelling, design, communication...all of those elements that weave together to help you get more clients...
But here's something most people aren't talking about: None of those elements matter if they don't include YOU.
If what you are sharing and selling doesn't align with who you are and what you stand for, and if it doesn't serve your ideal lifestyle and personal goals, your business and your brand (no matter how sparkly it is on the outside!) won't give you the freedom you are truly looking for.
And that's why the KEY to standing out and growing a sustainable business that expands from a place of JOY is about including YOURSELF in the business equation.
You know the only thing sweeter than serving others?" I asked a client yesterday. "Serving others, while serving yourself." He sighed a deep breath of relief.
As a creative, caring, and perhaps even sensitive (or highly sensitive person) it can be easy to put others ahead of ourselves, but in business this is a short-term fix. And over time, putting yourself last, can result in burnout and even bitterness.
But what if you could help others, without leaving yourself behind? You can.