As my business was first taking off, I made a promise to myself that I would post a new blog every week. The sheer excitement of this promise filled me with a combination of adrenaline and blog topics, which lasted for several months.
Then the obstacles appeared. An overloaded client schedule one week, a family conflict, or simply not having budgeted the time. I told myself it would be great to carve out a full day and write a backlog of posts (to have on hand when needed), but I didn't. (I still think that's a great idea!)
So one week of non-blog writing turned into a couple of weeks, which quickly turned into a couple of months.
Let me pause for a moment and say--
Not writing your blog, or engaging in any other kind of business or marketing activity is perfectly fine, if that's what you want.
If it's consistent with who you are and the life you are seeking to create, release yourself from the strain of doing things you don't want to do. If you don't want more clients and money, you don't need to seek those things out. You don't need to create a “Six-Figure Business” simply because “six figures” is now the current money buzzword. How much money do you want? What will serve you and your ultimate vision best?
If you do want those things, there are many different “roads to Rome.”
What if you could find a path that is more enjoyable to you, instead of forcing yourself to consistently do things you hate?
For me, when I fell off writing my blog I had to look at myself with a raised eyebrow, because I do want to write! I love writing. And consistently writing and sharing my message is consistent with who I am, and who I want to be.
So, after the aforementioned blog hiatus, I made a promise to myself and my audience, that they would receive a blog every Wednesday. The promise worked.
And even still, last night-- with no blog in sight-- I felt myself saying:
- “I don't know what to write.”
- “It's late, and I have a busy day with clients tomorrow...I could let myself off the hook.”
- “There's too much going through my head right now, maybe I just need to take the week off.”
And instead of giving into these voices, I got up at 6:30am, parked myself at a coffee shop and began to write. I can tell you at this moment that it has been invaluable to me, and there may be something in it for you too.
For you, it might be your blog...or it might be something else.
Here's what I know. We follow through when we know it's what we really want to do. It's that simple.
So, how can you commit to doing the things you really want?
What will it cost you if you don't?
And for those of you who are still hungry for a little Marketing wisdom, here are a few tidbits re: Focus and Follow Through:
- Consistency builds trust with your audience
- Follow through Feels Good-- to you and to those around you.
- You might have something incredibly valuable to say, even if you're not 100% sure it will be. What if you dared to say it anyway? (Vulnerability is courageous and attractive!!)
What would happen if you wrote/shared/showed-up, even if you didn't know you had something to say? What kind of world would it be if everyone did?
I'd love to hear from you in the comments below!
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